BIMLEED — BRAND KIT
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BIMLEED FOR TECHNICAL SERVICES
Riyadh, Saudi Arabia  ·  bimleed.com  ·  a.abolilah@bimleed.com

WHAT IS IN HERE
  logos/logo-horizontal.svg   the master horizontal lock-up
  logos/logo-vertical.svg     the master vertical lock-up
  logos/mark.svg              the mark on its own
  icons/green/                the seven discipline icons, for light grounds
  icons/white/                the same icons, for dark grounds
  icons/dark/                 the same icons, one ink

  Every file is SVG. Scale them; never re-draw them, and never re-set the
  wordmark in another typeface — the lettering is outlined on purpose.

COLOUR
  Primary green     #1D9E75
  Secondary green   #5DCAA5
  Dark              #0F1916
  Ink               #16211D   (body text)
  Ink, secondary    #5C6B65
  Ground            #FDFAF8   (warm near-white; not pure white)

  Accents, for glass edges and soft fields only — never as flat fills:
  peach #FFD9C2 · lilac #DCD3FF · aqua #C6EDEA · pale gold #FFEBC7

TYPE
  Display   Bricolage Grotesque   (the face the wordmark itself is set in)
  Text      DM Sans
  Data      JetBrains Mono
  Arabic    IBM Plex Sans Arabic

  All four are open-licensed. The licences are with the fonts on the site.

THE TAGLINE
  Build Green. Build Right.
  نبني أخضر. نبني بإتقان.

  A leaf sits on each side of it. Use the leaf as vector artwork, not the
  emoji: an emoji prints as a black-and-white box, or vanishes entirely,
  on the page a client signs.

CLEAR SPACE AND MINIMUM SIZE
  Keep clear space around the lock-up equal to the height of the B.
  Do not place the horizontal lock-up below 24 mm wide in print, or
  120 px on screen — below that use the mark on its own.
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